Jen's Experience: If you haven't guessed by now, I'm kind of a fan of the Vavoom line from Matrix. I was thrilled to see that at Ulta, you can get a free full-sized bottle of this volumizing foam when you purchase the shampoo and conditioner (just look for the special packaging). This particular product is not like the other volumizers in the line. It produces a lot more body and a lot more lasting hold. So it definitely delivers on its promises, with just one caveat: it leaves my hair a lot drier than the other products, which means I don't want to use it every day, only on days when I am working toward a particular style or have a big event to go to. I always follow-up the next day with a nice deep conditioner as well.

Retail Price: $15.38 (Check Matrix.com for a salon near you)

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